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WeCreate, the alliance of New Zealand’s creative industries, has welcomed today’s [2 July] release of the government paper From the Knowledge Wave to the Digital Age. The creative sector has come together over the past 3 years to develop an Action Plan that, when implemented, will grow the sector’s contribution to both New Zealand’s economic prosperity and to our wellbeing.

Chair of WeCreate, Paula Browning, said, ”Our Action Plan is the result of collaboration between industry and government. It outlines six areas of work that will deliver bigger, better and faster results. We’re delighted that Minister Parker has included the creative sector in his future-focussed work programme.”

The UK has led the way in demonstrating what can be achieved when government and industry work together to grow a creative economy. New Zealand has different creative strengths and we can leverage our access to the internet, our connectedness and our ideas to achieve significant economic growth through industry partnering with government.

”Building sustainable careers and businesses in the sector, forming productive connections between creative businesses and tertiary education providers, increasing investment in creative business and growing creative exports are just some of the outcomes outlined in the Action Plan.”

New Zealand’s creative people and creative businesses generate high-value, often-digital products and services that are at the forefront of innovation, spearhead new technology and will underpin many future occupations while supporting transition to a lower carbon economy. A joined-up approach by the sector and government to delivering on the Action Plan will achieve much for New Zealand – economically, socially, culturally and environmentally.


Creative industries continued to power the growth of the UK’s workforce last year, adding new posts at twice the rate of the rest of the economy, according to official data.

With an estimated 2,040,000 jobs – 75 per cent of them outside London – the UK’s creative industries continue to develop new jobs faster than other sectors at a time of record levels of employment for the UK economy as a whole.

In 2018 the creative industries grew jobs by 1.6 per cent, compared to the UK-wide employment increase of 0.8 per cent. Between 2011 and 2018, creative industries employment has mushroomed by 30.6 per cent, compared to the UK average growth of 10.1 per cent during that period.

The creative industries account for half a million more jobs than the digital sectors, although there is some overlap between the two in the official data and the intersection of creative skills and technology, known as Createch, is one of the most exciting parts of the economy.

In the wider creative economy, which counts creative occupations in other sectors to roles specifically in the creative industries, the total number of UK jobs is 3.2m or 9.6 per cent of all UK jobs (by comparison, the wider digital economy accounts for 2.2m jobs or 6.8 per cent of all roles).

DCMS 2018 Creative Jobs

(Above: Creative industries jobs grew at three times the UK average last year. Source: DCMS)

During 2018 job growth rates varied across the different sub-sectors that make up the creative industries. Last year, architecture added most jobs (+7.5 per cent), followed by music, the performing and the visual arts (+4.9 per cent) and publishing (+4.9 per cent).

Over the longer 2011-2018 period, the biggest job growth was in design and designer fashion (+60 per cent), the creative end of the IT, software and computer services category (+51.7 per cent) and music, performing and visual arts (+39 per cent).

WeCreate welcomes government’s Copyright Issues Paper

WeCreate, the alliance of New Zealand’s creative industries, has welcomed MBIE’s release of an Issues Paper on Copyright in New Zealand. The Intellectual Property Team at MBIE have conducted extensive engagement with stakeholders that have an interest in copyright and the paper is informed by this engagement.

New Zealand’s creative people and creative businesses generate high-value, environmentally friendly, often-digital products and services that are at the forefront of innovation, spearhead new technology and will underpin many future occupations that will enhance the prosperity and wellbeing of all New Zealanders.

Chair of WeCreate, Paula Browning, said, ”Future-proofing our copyright law to ensure our content creators and our creative businesses are the ones who derive value from their work, is essential for New Zealand’s future. Our future wellbeing will rely on nurturing a thriving creative environment that’s fit for the digital age, and where growing the contribution and competitiveness of our creative industries, as other highly developed creative economies are doing, is prioritised.

We applaud Minister Faafoi and the team at MBIE for taking this first step to review our copyright law. The terms of reference call for a copyright system that is effective and efficient, including providing clarity and certainty, facilitating competitive markets, minimising transaction costs, and maintaining integrity and respect for the law and WeCreate supports this approach.”

WeCreate’s submission to the work that has been done so far is based on four principles:

·         safeguarding the right of New Zealand creators to choose how they earn from their work;

·         continuing to ensure that our digital world provides consumers with plentiful access to the abundant content that is now available;

·         providing clarity and certainty for the authorised use of copyright works and accessible and effective mechanisms for addressing unauthorised use;

·         embracing and anticipating technological and market developments to ensure New Zealand creators can continue to compete effectively in a global digital marketplace.

“We believe this review should be about access, and about the value of our creative people and businesses in building innovation for the future social and economic prosperity of our country. Our members look forward to partnering with government in an economic development strategy that will deliver growth from our creative sector for the good of all New Zealanders.”

Exclusive evening with seven of the world’s most inspiring creative leaders”

– Duncan Marshall, Creative Partner, Droga5, New York.
– Scott Nowell, ECD, The Monkeys, Sydney
– Chris Schofield, ECD, Shine
– Damon Stapleton, CCO, DDB
– Levi Slavin, CCO, Colenso BBDO
– Lisa Fedyszyn, Group Creative Director, Ogilvy
– Brigid Alkema, ECD, Clemenger BBDO

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