WeCreate Action Plan
For the good of Aotearoa New Zealand, industry and government need to take action, to grow the benefits that our creative people and businesses offer to all New Zealanders. And we need to do it now.
Kiwis have a rich history of creativity and ingenuity, shaping who we are today and who we want to become tomorrow.
From the unique creative expressions of Māori, to the distinctive artists and creative entrepreneurs that our (now multi-cultural) little country has produced in the past 150 years – we have a wealth of authentic talent.
Our creativity and our ideas have become more than just the stories we tell – they have become businesses and industries, many of them at the forefront of technological innovation. And with the digital revolution, they are rapidly going global.