In 2016 WeCreate commissioned NZIER to prepare The Evolution of Kiwi Innovation. This report demonstrated that kiwi creativity drives jobs and economic growth, not only in the creative industries, but increasingly as a key enabler of other sectors. The collation of the figures presented in the NZIER Report highlighted that “existing definitions of the sector and methods of measuring it do not take full account of its dynamic, rapidly changing, nature” and that “data limitations also mean that traditional measures of productivity and exports do not fully reflect the role that creativity has in building and sustaining New Zealand’s economic base.”
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