Our Strategy to 2030

OUR VISION:

• Grow Aotearoa New Zealand’s creative economy.

OUR MISSION / AIMS:

• Our creative sector contributes $25bn to the NZ economy by 2030.
• More Kiwi creatives have sustainable careers and prosperous businesses.
• New Zealand’s creative economy maximises the economic opportunities and minimises the risks of the digital age.

OUR HOW:

• We are the unified sector-level voice of New Zealand’s creative economy.
• We make connections, provide advice, and advocate for the sector’s economic growth potential and needs.

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