The WeCreate Steering Group comprises industry leaders from the NZ creative sector who provide strategic input to the Working Group’s activities.
Cameron Harland – Chief Executive, NZ On Air
Carl Leducq – Board Member, NZGDA
Jenny Nagle – Chief Executive, The NZ Society of Authors Te Puni Kaituhi o Aotearoa (PEN NZ Inc)
Jo Oliver – CEO, Recorded Music NZ
Irene Gardiner – President, SPADA
Irene is a long-time television producer, and the President of SPADA, New Zealand’s screen producers’ guild. She is on the boards of Radio New Zealand; the Media Access Charitable Trust (Able); and Chamber Music NZ. Irene has also worked as a journalist and publicist. She is a former TVNZ Head of Commissioning, and was the founding Content Director for the NZ On Screen website. She really likes New Zealand music and cats.
Pam Ford – Director of Investment and Industry, Tātaki Auckland Unlimited
Pam’s role at the Auckland region’s cultural and economic development agency is to drive the creative industries, technology sector, climate action and visitor economy through investment and talent attraction, workforce development and creating precincts and networks of innovation. She is chair of Economic Development NZ, and co-chair of the UNESCO Auckland City of Music steering group. Pam previously worked in the US on behalf of a range of government agencies to attract investment, and many years ago worked at NZTE leading the country brand team and in the Better by Design team.
Simon Lendrum – Chief Executive, Commercial Communications Council
Simon is the CEO of the Commercial Communications Council, the peak industry body for advertising, media and communications agencies in Aotearoa. Simon is also a crime fiction author. His debut novel, The Slow Roll, won the NZ Booklovers Award for Best Adult Fiction 2023, and is a double-shortlisted finalist in the Ngaio Marsh Awards 2023.
Dr Suzette Major – Director, SAE Auckland
SAE is an NZQA-rated Category 1 tertiary institution offering qualifications in audio engineering, music production and filmmaking. With over 25 years in arts education including a PhD in arts marketing, Suzette has a passion for the creative industries. She believes strongly in collaboration, particularly across tertiary education, and has contributed to NZQA reviews of Creative Arts qualifications and recently co-founded CreaTer – an alliance of creative tertiary educators. Suzette has published widely on arts marketing, New Zealand film and creative careers, and is often invited to speak at international conferences. Prior to joining SAE, Suzette was the General Manager of MAINZ and Head of IDEAschool at EIT, as well as lecturing at Waikato University, Deakin University and WINTEC. She is also the founder of two arts management consulting companies: ArtsBiz Ltd and Artemiz Ltd.