• Steering Group

WeCreate Steering Group Members

The WeCreate Steering Group comprises industry leaders from the NZ creative sector who provide strategic input to the Working Group’s activities.


Adam Holt – Chairman, Universal Music NZ

Adam Holt is the Chairman of Universal Music New Zealand and a director of Recorded Music New Zealand.

Holt began his career in music playing in bands in Auckland in the late 70s and managing record stores in the early 80s. His recording industry career began at Festival Records in 1988 as a promotions manager before moving to PolyGram NZ in 1990. In 1992 he moved to Polydor Records Australia, a division of PolyGram and a leading label in Australian music in the 90s, before becoming managing director of the company in 1997.

In 2001, Holt was appointed managing director of Universal Music NZ and over the past 15 years he has been at the centre of the significant transformational change that the music industry has experienced. In his role Holt has worked closely with a number of great New Zealand artists who have enjoyed strong success both domestically and internationally.

As a director of Recorded Music New Zealand, Holt is a strong advocate for the promotion of New Zealand artists and for the New Zealand music Industry.


Amy Malcolm – Director, Creative Thinking Project

Amy is the Director of the Creative Thinking Project, based at the University of Auckland (www.creativethinkingproject.org). The project aims to deepen our understanding of creativity and the creative process and its value to society.  She is also the University of Auckland’s Manager of Strategic Relations, based in the Vice-Chancellor’s Office. She is a member of the Auckland City Centre Advisory Board. Previous roles include President of the University of Auckland Alumni Society, Campaign Manager for New Zealand’s most ambitious fundraising campaign, For All our Futures ($300m) and Marketing Manager at the University of Auckland.


Brent McAnulty – General Counsel & Corporate Affairs Director, TVNZ

Brent McAnulty is General Counsel and Corporate Affairs Director at TVNZ. He is responsible for the legal, regulatory, government relations, communications and standards functions for the national broadcaster.

Prior to joining TVNZ in 2009, he was Senior Counsel for Telecom New Zealand, specialising in IP and media law. He also had a five year stint in the UK, working for American law firm Weil Gotshal & Manges, and in-house for the British Medical Assn. Brent is a graduate of the University of Auckland.


David Wilks – General Manager, Weta Workshop

As General Manager of Weta Workshop, Dave is the business-focused right-hand man of the company’s creative co-founders.  His role is to ensure the operational integrity and commercial viability of the overall business so Weta Workshop can continue to deliver world class creative and technical solutions.

Dave’s career started in marketing with multi-national Colgate-Palmolive. Since then he’s held marketing roles with Wrightson farm merchandise, the Gallagher Group and the NZ TAB.  He’s also worked within government for Tourism New Zealand and DOC.

He is now also a board member of Daffodil Enterprises, the commercial licencing arm of the NZ Cancer Society.


Pam Ford – General Manager Economic Development, ATEED

Pam Ford is the General Manager Economic Development at Auckland’s economic development agency, ATEED. She is responsible for leading Auckland’s international business and investment attraction, innovation, business growth and economic development in local areas of the region.

Pam previously worked in the US on behalf of a range of government agencies to attract investment, Better by Design and led brand and marketing at NZTE.

She is a strong advocate for the creative industries.


Richard Fletcher – Joint Managing Director, Libertine Pictures, Co-President, SPADA

Richard is Managing Director of Libertine Pictures, an independent film and television production company based in Auckland and Wellington.

He has produced and executive produced a range of feature films, documentaries and TV series. His credits include Yellow Is Forbidden, Belief: The Possession of Janet Moses, Wild Survivor, Walking With Dinosaurs 3D, The Last Ocean, Boy, Under The Mountain, and River Queen. His productions have played at major international festivals and he has worked with a range of partners including the BBC, Disney, National Geographic, TVNZ and Twentieth Century Fox

Richard previously worked at the New Zealand Film Commission as Head of Business Affairs and in distribution in Australia for Beyond Films and the UK for the Feature Film Company.

He is Co-President of the New Zealand Producer’s Association (SPADA) and is a former member of the New Zealand Film Commission NZSPG Certifying Panel. In 2009, he was the recipient of the SPADA Independent Producer of the Year award and in 2017 he received the SPADA/Data Book/SCREENZ Industry Champion award.


Stephen Knightly – Managing Director, InGame

Stephen Knightly is a Board Member of the New Zealand Game Developers Association. He is also Managing Director of InGame, a game studio and gamification consultancy who specialise in educational, marketing and film and TV transmedia video games and apps, and marketing agency Pursuit PR. He has consulted to XBox, MTV Games, Grinding Gear Games, Discovery Channel and developed games for TVNZ, the University of Auckland, ACC, NZ Fire Service, Dairy NZ and NZ On Air.