• Strategy

WeCreate is the alliance of Aotearoa’s creative industry associations and organisations (representing 30,000+ Kiwi creators and creative businesses), which was founded in 2014 to propel growth in our creative ecosystem, and increase its contribution to New Zealand’s economic wellbeing.

‘Never has there been a greater need for creativity than at this present point in human history. At a time when we are moving into a diversified, green and highly digital economy, it is creative and adaptive skills that will lead the way.’

Hon Carmel Sepuloni, Deputy Prime Minister, Minister for Arts Culture & Heritage (June 2023)

Creativity is a proven, and intensifying, global driver of social, cultural, educational, and economic growth.

WeCreate exists to unite the diverse voices of the creative sector in Aotearoa; to champion and advocate for the value and impact of the creative industries – in order to create jobs, economic growth, and wellbeing.

To do this in a fast-moving ecosystem, we must actively build connections, speak in a credible and trusted voice – to government, the sector, the media and Aotearoa New Zealand – and amplify the ambitions of the sector to inform strategy and policy.

To read more about what we’ve achieved so far, and what we’re currently working on, please click here.