The creative sector has been at the forefront of digital transformation since the 1980s when screen and music production began to embrace digital and we saw the advent of digital video games. Internet piracy became an issue for the sector in the late 1990s when illegal file sharing decimated the music business in particular. The creative industries were among the first to adopt the ‘direct to audience’ marketing techniques which are now commonplace, utilising early forms of online social media such as My Space. In the 2020s most creative businesses are highly digital in how they produce content, provide services, market, distribute and earn.
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